Sunday, 30 June 2019

The rise and fall of Babe.net

Great story on where our media are by Allison P. Davis at The Cut

I would find out later that most of that day had been carefully calibrated to impress me. “You know how a teacher decorates the classroom on parents’ visiting day?” Bines said recently, laughing. “It was like that.” The Rihanna poster, the framed enlargements of highly trafficked articles on the wall, even the “What the Fuck is babe.net” sign on the archway had all been hung just for my arrival. The U.S. tab.com staffers, who shared the office with babe.net, had been told to go work at another location for the day. Pitches for the features meeting had been prearranged, and my one-on-one meetings with the writers had been so heavily coached Mitzali and Ross could have been producers on The Bachelor.