Monday, 24 October 2016

Joyride: The crazy magazines that funded the publisher of Eros and Avant Garde

Last month, I wrote about the amazing 60s Avante Garde magazine being available online. month.

Somehow, my memory was jogged of a 1990 SPY Magazine piece in which Joe Queenan wrote of his four years editing Better Living, American Business, and Moneyworth magazines, three terrible newsletters that existing solely to sell and resell their mailing lists. But because they had circulations in the millions, Queenan was invited to luxury junkets, meetings with world leaders, and endless free swag. These crazy magazines kept Eros and Avante Garde magazine publisher, Ralph Ginsburg, in the black.

Here’s the link to Google Books version of the article.