Wednesday, 25 February 2009

US auto industry needs Steve Jobs

Draft Steve Jobs (his health willing) to run a combined GM and Chrysler. After all, who has done a better job developing and marketing products consumers want to buy? Who has been more successful keeping the US ahead of other nations in competitive, technology-based markets? Mr. Jobs has also done right by his shareholders. GM and Chrysler have far too many product lines, most of which are uncompetitive. To compete in the global auto industry, they must develop Macs, iPods and iPhones with wheels. Rather than pouring billions of dollars into these failed companies, why not replace the current management with people capable of changing the way cars are designed, manufactured, powered and sold? I believe Mr. Jobs is the best choice to lead this effort. (NYT)