Obama uses Gotham font for his “Change” banners
Jonathan Hoefler and Tobias Frere-Jones spoke about the creation of Gotham during our interview for Helvetica, and looking back at their description of what GQ wanted from the font, it sounds surprisingly Obama-esque. “GQ had a dual agenda of wanting something that would look very fresh, yet very established, to have a credible voice to it,” says Hoefler. It also needed to look very masculine and “of-the-moment.” Mission accomplished.