Monocle editor on media agency ignorance
Tyler Brûlé does not attend every meeting with London media agencies because he can, by his own admission, be “a bit short” when press buyers profess ignorance of the Monocle brand.
“I don’t know if media buyers are playing a game or not, but they are paid to understand the magazine market, and so they are not doing their job,” he says. “And our launch has not exactly been quiet.”
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