Thursday, 19 March 2009

Michael Wolf on the online Seattle PI

Michael Wolf

To date, the PI site looks terrible. If possible, it looks worse than the newspaper has looked. It looks like the newspaper looked in about 1965—hemmed in by lots of type. It’s disorganized, unfocused, and agonizingly bland. Still, this isn’t, theoretically, what the new product will be. What’s on the site now still reflects what’s in the paper. And there won’t be a paper. What’s there is the product of 165 news people and the news site will be the product of just 20 news people.
 
That will likely make it a better site.