Monday, 12 May 2008

eBay v craigslist: the war of lowercase letters (updated)

Finally some details about what caused eBay to sue craigslist.

According to the complaint , the two controlling shareholders of craigslist made a boardroom decision to do a reverse share split, giving one new-style share for every five old-style shares. It doesn’t make any difference in equity or for the purpose of dividends but, through the magic of mathemathics, it reduced the per centage of shares eBay owned against the other two shareholders to just under 25 per cent. And, coincidentally, 28.4 per cent was what the craigslist bylaws required to elect a director.

eBay bought its stake from a former employee who had been given a minority stake in craigslist to reflect his early importance in the business. According to ValleyWag the former employee approached eBay to take his 25 per cent ownership, eBay allegedly paying $16 million to the former employee and $16 million to the other two shareholders.

One lesson to take from this is the importance of shareholder agreements. Once you have given shares to other people, they can do whatever they like with the shares — subject only to an agreement that all shareholders have signed. A clause that any entrepreneur should insist on is no selling of shares to outsiders without permission.

Shareholder agreements can also govern how to run the business. As this article says

Craigslist is registered as a for-profit company; as such, its only legal responsibility is to its shareholders, not its users.

This is black letter law. Shareholders who disagree with the running of any company that diverts precious profits to charitable or social projects can sue the company for compensation, for a change of directors, to change corporate direction, or even to liquidate the company. If you are not in it only for the profit, put it in writing.

  • Updated 18 May 2008. Corrected the per centage that eBay purchased (originally it said 25 per cent.)